Welcome To alauddin sweets

It would possible be fair to bring to your notice the fact that Alauddin (UK) Ltd. The predecessor in interest of Heritage Foods (Europe) Ltd. Was the first and the pioneer concern to set up Bengali and East Indian sweets making and selling business in the UK and at the time when Alauddin was first set up then Overseas Labor Service of the department of Education and Employment recognized that fact Bengali-East Indian sweet making needed a high level of skill .In recognition o that fact, the set department in those days issued work permit two persons, named Abul Bashar and Babul Ghosh (copies of that departments letters of approval are enclosed). It is because of that approval that Alauddin (UK) Ltd. Could set up a Bengali- East Indian people living in the UK.

It shall also be fair to let you know that the art of making Indian sweet is much more complex and complicated than that of cooking Indian curries, an average house wife of Indian ethnicity can cook Indian curries. But making Indian sweets by then is impossible Unless she has years of experience to do so. Yet, as we can see it is not difficult for an Indian restaurant owner to get work permit for a cook.

Heritage Foods (Europe) Ltd. After taking over the interest of Alauddin (uk) Ltd. Has not only been carrying on the business of sweet making and selling but has also been meeting the needs of the Bengali community in London in particular and other parts of the UK in general. Before Heritage Foods (Europe) Ltd. took over, Alauddin Performed that job for many years. Yet, because of your negative decision the business of Heritage foods, trading as Alauddin is really in the verge of collapse. The situation is such that if the company fails to get sweet makers from Bangladesh-India, its sweet making program shall come to a halt, which will be a devastating event for the UK Bengalis. You may note that only a handful of Bengali sweet makers are far too inadequate to cater to cater the needs and the demands of the Bengali people. If you care to have a look at the queue that forms everyday in front of the Bengali sweet shop in East London, you will realize the dire inadequacy. During the recent month of Ramadan, Heritage Foods had to import sweets from Bangladesh and Pakistan because of the very high demand.

You have stated in your refusal letter that the size and the nature of our client’s establishment, as shown, is such that it cannot be considered the post or offer could hold substantial responsibility or complexity to meet the required criteria.
Again, it seems we have been unable to depict the true picture of the company. Each day the company makes about 1500 kg of sweets of at least 40 varieties. It sells its sweets to at least 300-400 customers a day. On such special occasions as marriage ceremonies, birthday parties, cultural &religious events of both Hindus, Muslims, Buddhists and Indian Christians the demand spirals. Hence the number of customers our client caters by far exceeds the number of customers an Indian restaurant cater each day. Our client, as the enclosed invoices showed, buys 80 liters of milk, 400-500 kg of flour, 800-1000 kg of sugar, 600-700kg of vegetable ghee and other items to make its sweets each day. Perhaps you will agree that form the above fact the size and the nature of our client’s establishment cannot be deemed as inadequate to meet the required criteria.

The primary job of the sweet maker for whom the application has been made is to make Bengali-Indian sweet. He has other duties as well but they are subordinate jobs. As stated earlier sweet makers are simply mot in supply in the united Kingdom and hence if you maintain you refusal our client will be left with no choice but to close down its business to the detriment of thousands of Bengalis. In fact that shall force them to import sweets from the Indian sub-continent.